Challenge: Shell Global Solutions
decided to launch their new racing oil
brand affiliation in the Americas at the
Performance Racing Industry (PRI) trade
show at Indianapolis on a short time
frame. Where to find complete trade
show solutions? The answer is Jenobi.
Value-added approach: The Jenobi
team met with corporate marketing
representatives to assess all trade show
needs. Jenobi planning included: site
management and vendor negotiations,
budget development, program
development, booth design, creation
and coordination of multimedia and
static displays.
Jenobi also designed
vehicles that identified key show
attendees and how to reach them
with pre-show and post-show sale
messages, creating increased
opportunities to convert booth visitors
into customers. Jenobi met with all
internal Shell marketing groups to
create supportive literature for the
exhibit, as well as conceptualizing and
overseeing the manufacture of premium
items for unique giveaways. Jenobi
blended the racing brand marketing
message into a new Jenobi-generated,
two-tiered exhibit space,
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incorporating Jenobi-delivered multimedia and static displays, pulling thousands of targeted PRI prospects into the Shell exhibit area.
Results: Jenobi worked hand-in-hand
with Shell clients to pinpoint their
marketing goals, planning, designing
and creating an event that exceeded
customer expectations— an event
where Shell could sell. Brand
awareness was augmented with Jenobi
knowledge of the business-to-business
arena through intelligent event planning.
Jenobi offered the professional
planning that allowed Shell Global
Solutions to pursue their real business
in the face-to-face environment of a
major industry trade show. |
