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Challenge: Two disparate clients each
acquired separate corporate entities
with new technologies and products, as
well as additional employees and
diverse customer bases. How to create
a communications program for message
development and delivery to achieve
marketing support among these different
groups? The answer is Jenobi.
Value-added approach: In-depth
internal and external research, as well as
interviews with management, employees
and customers, allowed the Jenobi team to create core messages with key
themes and also design and produce
the communications products to achieve
these marketing goals.
Jenobi designed a fact-finding
communications program for a
specialized segment of Schlumberger
Oilfield Services. Having formed a new
umbrella organization for well services
products and expertise, Schlumberger
needed to weld the new group with a
new identity, folding them into the one
Schlumberger concept to increase
market share.
Jenobi created Innovate,
an internal, quarterly news technology
publication to convert unique solutions
using new technology into worldwide
applications that gain new customers to
the Schlumberger fold.
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From an initial
size of 12 pages and a print run of
2,000, Innovate has grown to 24 pages,
and a print run of 3,500.
For Shell Global Solutions, Jenobi conceived Impact, a quarterly, external
communications vehicle, distributed via
print and the web, to keep all audiences
abreast of the latest technological
applications worldwide. Having grown
from a print run of 6,000 to a print run
of 9,000, Impact continues to
demonstrate the company’s technology
leadership with global case histories and
strong information-based features—
needed information that helps personnel
position products and services to keep
sales strong.
Results: Jenobi worked closely with its
clients to identify their marketing goals,
then planned, designed and created
communications products that work.
Jenobi offered the professional skills
that allowed Shell Global Solutions to
focus efforts on market penetration,
increasing revenue in a down economy.
Jenobi helped Schlumberger forge a
corporate identity for a new division,
successfully turning diverse, high technology
applications into attractive,
successful case histories, obtaining new
clients and strengthening the existing
customer base.
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