Breadth of experience

Our breadth of experience

Jenobi is a family owned business located in south-west Houston. Since 1996 we have produced a completed a range of projects in the following areas:
Marketing  Corporate Communications  Internal communications  Recruiting Training - Compliance and HSE  Systems development We are a full-service technical and marketing communications company, working predominantly in the oil and gas industry. We take pride in providing tailored solutions to your project. Our belief is that all material is technical or specialized in someway – and to properly communicate it requires that it be understood and presented in a clear and effective manner. We believe that any communication, be it a marketing campaign or a training initiative, is from people to people, and that the message is core to the communication effort.		Client list   Albemarle Corporation   Coastal Alloys   Exel Inc   Fuse Plus   Galveston Bay Foundation   Garlock Sealing Technologies   Kui Derm   Maritime Sanitation   Motiva Enterprises   Nuzzo Resources   Plastomer Technologies   Schlumberger   Shell Global Solutions   Sterling Homes Corporation   The Bergen Company   Thermadyne   Xtreme Engineering

Navigate the maze

Let Jenobi lead you through the cost maze

The development of any type of project has a certain level of expenditure associated with it. Often one can feel lost, almost in a maze, with different routes and options available. Taking the wrong route can be costly, both in money and time. We look for ways to avoid this happening and when it does occur, we work with you to get out of the maze.

Productive Feedback

Providing Productive Feedback to Creatives

1. Keep revisions and alterations to a minimum by providing complete input at the beginning of the project. When you invest time providing good information at the start, it reduces the need for revisions.

2. Make the objectives clear from the beginning so work can be evaluated against a set of criteria. Refer back to these objectives when providing feedback.

3. Involve everyone who will review and approve copy and design in the initial input.

4. Give feedback. Writers and designers are professionals; they don't take comments about their work personally when feedback is reasonable and easy-to-understand.

5. Start and end with a positive comment. Sandwich the less-than-positive feedback in between.

6. Be specific; be concrete. Comments like, "I don’t like this", or, "Something about this bothers me," doesn't provide useful direction. Provide examples or show a sample of what you’re looking for.

7. Provide comments in writing. Whether you review a piece by phone or in person, follow up with written comments. This provides an accurate reference for everyone involved.

8. Have one person review and combine all comments into one final document if multiple people approve the layouts and copy. Do this before giving them to the copywriter or designer. If you don’t the creative team will have to make decisions about conflicting comments from various people. This can lead to changes that cost time and money.

9. Use the "diamond and coal" approach to provide feedback. Diamonds are the sparkling qualities of copy with easily recognized value. Coal represents those elements that lack sparkle, but can become diamonds by applying pressure over time. Even copy that misses the mark can be transformed through thoughtful revision. Encourage your writer or designer to take what they've done and use it as a foundation. No one likes starting over.

10. Offer two things you like about a piece, then two ways you think it could be improved. Balanced comments are more palatable.

11. Do not rewrite copy or redesign a piece, then tell the writer or designer to use what you've done—unless you believe you have no choice. Provide constructive feedback, and then let the professionals do their jobs.

12. Explain your review and approval process before a project begins. This is especially important when you’re working with a writer or designer for the first time. If your process includes two rounds of review and revisions —one for marketing and one for legal—disclose this at the beginning. Few things are more demoralizing than unexpectedly spending more time revising a piece that you did creating it.